Branding Worksheet

Both start-ups and evolving businesses need a consistent brand identity. Creating a well thought out brand standards guide is the best place to start. This branding “rule book” will help all the principle decision makers stay on the same page, and present a consistent vision of the brand to the public.

Let’s get started!

Please take the time to carefully consider the following questions.




    Have you decided on a color palette?
    Have you decided on your fonts and typography?
    Do you have a tagline or slogan?
    Do your print and/or digital materials have a consistent graphic style?
    Do you need a new or redesigned logo?
    Do you have a domain name?
    Are you considering a new website or redesign of your existing site?
    Why are you considering re-branding? (i.e. we’ve evolved, goals have changed)

    What are your top priorities in re-branding? (i.e. logo, website, total branding overhaul)

    Describe your best customer? (i.e. everyone or a specific group)

    List logos or websites that might be used as inspiration for the style you envision? (copy and paste web links)